Posts Tagged ‘SEO’


Posted on January 4th, 2008

“301” Redirects for SEO

Search engines will often regard www.example.com and example.com as two different websites. Because of this, websites usually experience the effects of link fragmentation (inbound links point to both www.example.com and others to example.com). For example, if www.example.com has 5,000 inbound links and example.com has 2,500 inbound links you could potentially combine them so you have all 7,500 links pointing to www.example.com.

To do this you can setup a permanent “301” redirect by creating a .htaccess file with the below code. This will ensure that all requests coming in to example.com will get redirected to www.example.com.

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^example.com [nc]
rewriterule ^(.*)$ http://www.example.com/$1 [r=301,nc]

Notes:

  • The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)
  • REPLACE example.com and www.example.com with your actual domain name in the code above
  • This .htaccess redirection method only works on servers using the Apache Mod-Rewrite module

This “301” redirect method is also a great way to save money on SSL certificates. When the site always points to www.example.com you only need to buy a single SSL certificate.


Posted on May 19th, 2006

Google Trends

Another impressive offering by Google for web developers, search engine optimization professionals and site owners.

Google Trends is a application that allows you to compare the numbers of searches for specific search terms, making it a very useful keyword/phrase analysis tool. You can enter up to (5) topics and see how often they’ve been searched for on Google over time, and which geographic regions and languages have searched for them most often.


Posted on November 17th, 2005

Google Analytics

Google has just released a free website statistics (analytics) tool. The program seems to have similar features to the free StatCounter but can be integrated with your AdWord accounts so you can easily track keyword performance and cut the ones that are under-performing. However you do not need need to have an AdWord account to use Analytics.

Check it out at Google Analytics.